Fact Sheet SNUG - for sponsors & partners (English)
SNUG, Netherlands User Group for IBM Lotus and WebSphere Software, currently undergoes a rapid growth in members and activities. Given the huge growth in IBM portal-, collaboration- en messagingsoftware in the Netherlands, this may not be a big surprise.
"The State of SNUG": growth, growth, growth
- Paying members: 350 (250% increase compared to 2004)
- Events: 6 annual events; 2-3 major events and 3-4 workshop-style
- Unique visitors to www.snug.nl: +200 'named' people monthly, several 100's anonymous visitors
- Mailings: more than 17,000 e-newsletters in 2007, around 18,000 est. for 2008
- Paper mailings: 5500 postcards in 2 mailings in 2007
FACT 1: Member & subscribers grew over 250% in 4 years | 
FACT 2: Mailings 10 times more in 4 years |
SNUG = The meeting zone & market place for customers, partners, professionals and suppliers
Visitors to SNUG events consist of mainly customer delegates. Less than 1/3 are people from business partners. There is a trend towards smaller and more specialistic events with low-priced (usually entirely free) entrance fees. SNUG is being financed by partners and sponsors and only asks very low annual contributions to end user / customer user group members.
FACT 3: Event visitors: 65% from end user organizations | 
FACT 4: 72% of our members works at a customer/user |
Independent, neutral, uncontroversial
Recognized by IBM, but not an IBM subsidiary.
Recognized by partners, but unbound to commercial interests of suppliers and manufacturers.
Recognized by End Users, but not a purchasing organization.
SNUG events and the entire SNUG overhead are paid by sponsor and partner contributions and countless hours of voluntary staff. The legal structure of SNUG is that of a non-profit foundation ('stichting'). Our independence is monitored by both the executive board as well as our Advisory Board.
SNUG Sponsors and Partners participate in our success | |
Meet you @ SNUG !
|